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Snack Study #3806
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Contact Information
First Name
Last Name
Phone
Email Address
Address Line 1
City
State
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois
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Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
District of Columbia
Zipcode
What is your age?
Do you now or have you ever—or has anyone in your family or household—worked for any of the following:
A marketing company or department
A marketing research company or department
An advertising agency or department
A public relations firm or department
Food manufacturing company or supplier
A grocery store, convenience store, supermarket, discount store, dollar store, or mass merchandiser like Walmart or Target
None of the above
Are you color blind?
Yes
No
Are there any foods that you do not eat because of a food allergy, medical condition or special diet (vegan,
Celiac/gluten-sensitivity
,
kosher,
etc
)?
Yes
No
Who is primarily responsible for the grocery shopping in your household
?
Primarily me
Me and some else equally
Primarily someone else
Which of the following grocery foo
d items do you purchase for your home
? (elect all that apply)
Ice cream
Candy
Cookies (packaged, that you can find on a store shelf)
Cookies (store-baked in the Bakery section or from an actual bakery)
Muffins
Which of the following grocery food items have you purchased and
personally
consumed in the
last month
?
Ice cream
Candy
Cookies (packaged, that you can find on a store shelf)
Cookies (store-baked in the Bakery section or from an actual bakery)
Muffins
In an average WEEK how many times do you eat each of the following items?
1
2
3
4
5
6
7
8
9
10 or more
Ice cream
1
2
3
4
5
6
7
8
9
10 or more
Candy
1
2
3
4
5
6
7
8
9
10 or more
Cookies (packaged, that you can find on a store shelf)
1
2
3
4
5
6
7
8
9
10 or more
Cookies (store-baked in the Bakery section or from an actual bakery)
1
2
3
4
5
6
7
8
9
10 or more
Muffins
1
2
3
4
5
6
7
8
9
10 or more
Which stores do you shop for sweet snacks such as sweet baked goods, chocolate candy, cookies and granola bars? (Select all that apply)
Convenience store like 7-11 or Circle K
Mass Retailer like Target or Wal-Mart
Trader Joe’s
Whole Foods
Grocery store
Club store like Sam’s Club, Costco or BJ’s
Other
None
Please select all the statements, if any, that describes
your
eating habits.
Strongly disagree
Somewhat disagree
Neither agree nor disagree
Somewhat Agree
Agree Strongly
When I shop for cookies, I look for products that include wholesome ingredients and no artificial flavors.
Strongly disagree
Somewhat disagree
Neither agree nor disagree
Somewhat Agree
Agree Strongly
I like to buy cookies and sweet treats that have healthy attributes, like low fat or low/no sugar.
Strongly disagree
Somewhat disagree
Neither agree nor disagree
Somewhat Agree
Agree Strongly
I look for cookies that have added benefits like added protein, antioxidants, or high fiber.
Strongly disagree
Somewhat disagree
Neither agree nor disagree
Somewhat Agree
Agree Strongly
When I shop for cookies, I look for products with high quality ingredients, even if it costs a little more.
Strongly disagree
Somewhat disagree
Neither agree nor disagree
Somewhat Agree
Agree Strongly
I typically buy cookies found in the specialty section of the aisle.
Strongly disagree
Somewhat disagree
Neither agree nor disagree
Somewhat Agree
Agree Strongly
I almost always buy well-known brands of cookies like Oreo or Keebler.
Strongly disagree
Somewhat disagree
Neither agree nor disagree
Somewhat Agree
Agree Strongly
I primarily buy cookies for my kids or to share, I don’t really enjoy them myself.
Strongly disagree
Somewhat disagree
Neither agree nor disagree
Somewhat Agree
Agree Strongly
Which of the following brands of packaged cookies are you AWARE of? (Select all that apply)
Annie’s Homegrown
Archway
Belvita
Mrs. Fields
Pepperidge Farm
SnackWells
Tate’s
Trader Joe’s
Voortman
Other
Which of the following brands of
packaged cookies
would you
never
consider using in the future?
Annie’s Homegrown
Archway
Belvita
Mrs. Fields
Pepperidge Farm
SnackWells
Tate’s
Trader Joe’s
Voortman
Other
None of the above
Please think about the brands in your packaged cookie rotation, please select all the packaged cookies you purchase
and tell me
whether you buy that brand frequently, occasionally, rarely or never
.
Frequently
Occasionally
Rarely
Never
Annie’s Homegrown
Frequently
Occasionally
Rarely
Never
Archway
Frequently
Occasionally
Rarely
Never
Belvita
Frequently
Occasionally
Rarely
Never
Mrs. Fields
Frequently
Occasionally
Rarely
Never
Pepperidge Farm
Frequently
Occasionally
Rarely
Never
SnackWells
Frequently
Occasionally
Rarely
Never
Tate’s
Frequently
Occasionally
Rarely
Never
Trader Joe’s
Frequently
Occasionally
Rarely
Never
Voortman
Frequently
Occasionally
Rarely
Never
Other
Frequently
Occasionally
Rarely
Never
Please think about your past 5 packaged cookie purchases, now list the brand or brands you purchased.
Alternative Baking Company
Andean Dream
Annie’s Homegrown
Archway
Arnott’s
Back to Nature
Bakeology
Balocco
Barkthins
Bart & Judy’s
Bauducco
Belgian Boys
Belvita
Bounce
Carrs
Cat Island
Bear Paws by Dare
Enjoy Life
Fiber One
Glutino
Grandma’s
GULLON
Kashi
Keebler 100 Calorie Packs
Kellogg Breakfast Cookies
Kellogg Nutragrain, Special K
Kodiak Cakes
Lance Quick Starts
LECLERC
Lenny & Larry
Loacker/Quadratini
MADEGOOD
MCVITIES
Mrs. Fields
Murray Sugar Free
Nabisco 100 Calorie Packs
Nonni’s THINaddictives
Peak Frean
Pepperidge Farm
Quaker Breakfast Cookies
Shady Maple Farms
Sheila G’s / Brownie Brittle
SnackWells
Tate’s
Thrive Tribe
Trader Joe’s
Udi’s Gluten Free
Voortman
Walker’s
Other
What is your ethnicity?
Asian
Black/African
Caucasian
Hispanic/Latinx
Native American
Pacific Islander
Prefer not to answer
Other
Which of the following best describes the highest level of education that you have completed?
Some high school
High school graduate
Some college
College
Some postgraduate work
Postgraduate/PhD.
Which of the following best describes your current employment status?
Employed part-time
Employed full-time
Full-time or part-time student
Full-time parent or Homemaker
Unemployed
Self-employed
Retired
How would you describe your current marital status?
Single
Married or Partnered
Divorced or Separated
Widowed
Which of the following ranges includes your total annual household income?
Less than $20,000
$20,000 to less than $30,000
$30,000 to less than $40,000
$40,000 to less than $50,000
$50,000 to less than $75,000
$75,000 to less than $85,000
$85,000 to less than $100,000
$100,000 to less than $125,000
$125,000 or more
Q1
4
: CHILDREN
Do you have children under the age of 18 currently living in your household?
Yes
No
Q
15
: COMFORT LEVEL WITH VERBAL ARTICULATION
How comfortable would you say you are expressing your opinions and feelings in a group setting?
Very comfortable
Somewhat comfortable
Somewhat uncomfortable
Very uncomfortable
Which, if any, of the following technology devices do you currently own and use on a regular basis for personal reasons? (Select all that apply)
Laptop or Desktop Computer without webcam
Laptop or Desktop Computer with webcam
Smartphone with photo and video capabilities
Tablet with photo and video capabilities
None of the above
When was the last time you personally
participated in an online video call
like a Zoom video call
?
In the past month
In the past three months
In the past six months
In the past year
More than a year ago
Never
How confident are you
in your
technological ability to join and participate in an online video call like a Zoom video call on your computer, Smartphone or tablet?
Very confident – I’ve done online video calls many times before!
Somewhat confident – I know I could figure it out!
Less confident – A little unsure, but I might be able to figure it out
Not at all confident – Send me to the help line
How did you hear about us?
Done
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